Adcam Media Group

National Advertising Awards

admin — Thu, 30 Oct 2008 02:21:52 +0000

New Ideas for Real Brands.

Now in its 6th year, the National Advertising Awards Competition melds the unleashed creative thinking of Canada’s advertising community with the needs of major clients.

How it works:
1 :: Client writes the creative brief (with the help of our account planner)
2 :: Creative and media teams download brief from the NAA website
3 :: Teams enter work to NAA based on brief
4 :: NAA’s top professionals judge work
5 :: Winners go to Cannes, France (how’s that for motivation?)
6 :: Client is free to use any of the entered work commercially

The mission:
a) Celebrate and reward outstanding advertising creativity
b) Deliver fresh ideas to Canada’s leading brands

Visit the National Advertising Awards website.

Leadership Vision Series

admin — Sat, 30 Aug 2008 20:47:04 +0000

Leaders of Canada’s top companies share their visions
Distributed in Financial Post Magazine, the Leadership Vision Series gives CEOs and other senior Canadian business leaders a platform to share their visions of their industries and companies.

Industry sectors covered include:
Pharmaceutical • Biotechnology • Oil & Gas • Wealth Management • Legal • MBA Education • Brand Marketing • Business Technology • and more

Why should my firm advertise in the Leadership Vision Series?
This is your opportunity to engage Canada’s business audience with your message. While standard advertising is designed to sell a product or service, this is an article on your senior management vision for your wealth management firm. Communicate to Financial Post Magazine’s success-driven readers why they should choose your firm as a investment partner. Showcase your mandate. Promote your innovations. Inspire your advisors – and other employees – with your vision.

Visit the Leadership Vision website.

Financial Post Marketing

admin — Fri, 30 May 2008 21:05:22 +0000

Adcam has teamed up with the Financial Post to offer an advertising program that speaks to Canada’s marketers and agencies. FP Marketing is a weekly e-newsletter and newspaper feature that covers the latest Canadian marketing news.

Custom Publishing

admin — Thu, 01 May 2008 01:00:46 +0000

Engage your customers with the information they want – presented in a compelling editorial format they’ll pay attention to
Custom media marries the marketing ambitions of a company with the information needs of its target audience. While standard advertising typically delivers short bursts of product-related messaging, custom media focuses on engaging the reader with in-depth information of genuine value to the audience – thus holding their attention far longer than normal advertising. Adcam Media has developed advertising-driven products to reach a variety of business-related audiences.

What is Custom Media?
Custom media is long-form, journalistic communication that is paid for by the advertiser. It marries the marketing ambitions of a company with the information needs of its target audience. While standard advertising typically delivers short bursts of product-related messaging, custom media focuses on engaging the reader with in-depth information which should be of genuine value to the reader – thus holding their attention far longer than normal advertising.

Print.
When it comes to getting your potential customers to pay attention, print works. The tactile feel, audience impact, and credibility that print gives your message is unique to this powerful medium. The Adcam Media Group is made up of some of Canada’s top writers, editors, art directors, and print media specialists.

Digital.
E-mail and website campaigns are part of every good communication program these days. And for good reason. Digital media can be instantly deployed across the country and beyond within minutes. Adcam Media has experts in web design, e-marketing and web analytics that will craft your digital message to get results.

Video.
Whether created for online, TV or an event, video can really bring your message to life. Adcam Media works with Generator Productions – a multi-platform original content producer that specializes in providing production services, from concept development through post production (visit our Video page for more information).

Events.
An event puts your company front and centre in the same room as potential customers. Adcam Media has managed events of all levels, including our own advertising awards program (the National Advertising Awards), as well as the prestigious CASSIES.

Want to learn more about Adcam Custom Content? Contact us today.

Event Management

admin — Mon, 31 Mar 2008 01:04:25 +0000

Entertaining, Educational and Inspiring for Attendees
When attending an Adcam event, you’ll notice the difference right away. We understand you’re busy. We respect your time away from the office. So we build our events with the goal in mind of expanding your business knowledge and professional network.

Marketing Impact for Sponsors
Your brand belongs in front of influential decision makers. Adcam events are attended by the leading lights in their respective categories – CEOs, VPs of Marketing, Media Directors – you name it, they’re here. Learn more

The Adcam Umbrella of Events
Adcam has had many years of experience in the business of creating, judging and staging all types and sizes of awards galas for different organizations. We own and produce the National Advertising Awards, plus manage events and award shows on behalf of other companies and organizations.

National Advertising Awards
A meeting of the best creative minds – combined with North America’s only brief-based advertising awards exhibition.

London Interational Awards
The world’s best advertising. Adcam is Canada’s Official LIA Representative and organizes screenings around the country.

We service a wide variety of industries such as the advertising, entertainment, medical and resource sectors. Other event types we regularly manage include:

Media Forum
Advisory Boards
Targeted Professional Development